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From higher supply chain traceability to building strong consumer-brand relationships, there's more to single-origin dairy than meets the eye.
Single Origin Milk is the epitome of excellence, providing a premium dairy experience that ensures the highest quality and a host of unique advantages
Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”
Parag Milk Foods Ltd, a leading dairy FMCG Company with reputed brands such as Gowardhan, Go, Pride of Cows, and Avvatar, has forayed into the Fat-free milk variant under their premium milk brand Pride of Cows.
Pride of Cows, the premium subscription based offering from the house of Parag Milk Foods Ltd, roped in ace bollywood celebrity Kareena Kapoor to enhance its reach and awareness amongst the audience that is looking for quality, freshness and purity.
Consumers incline toward something new and novel, particularly when we talk about dairy nutrition and dairy products. Freshness, Purity, and something satisfying for the taste-buds are the means by which the dairy nutrition is seen to be.
What’s common to Sachin Tendulkar, Amitabh Bachchan, Nita Ambani, Hrithik Roshan, Farhan Akhtar and Swati Piramal? Apparently all these Mumbai-based celebrities are consumers of Pride of Cows.
One the leading private dairy companies Parag Milk Foods plans to focus more on the sports nutrition segment and health besides expanding the reach of its “Pride of Cows” single source liquid milk.
